Google just rolled out a global change that reshapes how ads appear in search results.
The classic “Ad” label is being replaced with “Sponsored.”
For the first time, users can now choose to hide ads they find irrelevant.
This marks a clear shift toward a more transparent, user-centric experience.
Here’s what it means for advertisers:
- Less tolerance for mediocrity – Irrelevant or generic ads will disappear faster than ever.
- Higher risk of wasted budgets – Poor targeting or weak creative won’t survive user filtering.
- Better quality traffic – The clicks that remain will come from users who truly want to engage.
In short, Google is rewarding relevance, clarity, and authenticity.
Businesses that continue running ads the “old way” will see declining performance.
At Magal Global, we’re already optimizing campaigns for this new era – where visibility depends not on how much you spend, but on how well you align with what users actually want.
Let’s audit your campaigns (free meeting) and make sure your brand stays visible, trusted, and profitable.
Magal Global – From Visibility to Preference.
