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Brand awareness essentially means people know your company.
It’s when people already know your company and its products (or services) by name and don’t
need to see a commercial or an ad to buy from you.

People won’t buy from a business they don’t know, so any business should take care of brand

How to Build Brand Awareness?

If you’re serious about improving your brand awareness, there are several things you can do right
away to significantly improve awareness without spending too much money.
Book a free consultation meeting now if you want us to meet with you and explain how and
whether we can do it for you.

Here are a few things you can already do:

  1.  Make sure you have a professional website with your products or services and
    whichever functionality you need for the business. Make sure the website is fast and
    works well.
  2. Start a blog and use it to explain: what your business does, why you are doing this, how
    you are working your magic, and what value you promise to give. Use a post for each
    topic. Blog at least once a week.
  3. Open professional social pages on networks that are relevant to your business, such as
    Facebook, Instagram, Twitter, LinkedIn, TikTok, etc. Start with at least five exciting
    posts and invite people. Build a community and post at least twice a week. You could
    post a link to your new blog posts, ask questions like what they think about your latest
    blog post, and start some activity.
  4. Look for conferences to participate in. Give lectures about the problem your business
    solves. Try at least four lectures a year.
  5. Brand merchandise: work with a branding company to create merchandise with your
    logo and slogan. Disk on keys, mouses and keyboards, wireless earphones, backpacks,
    etc. Most of those can be acquired from china (or other cheap vendors countries) for low
  6. Email marketing: collect emails of customers or members and write a weekly newsletter
    about what’s new in the business, cool stuff the company does, new insights, etc. The
    goal is to provide value and to get them to know and like your brand.
    You should start seeing brand activity if you’ve done all the above. A good example is when
    people start looking for the business name on Google.

The next step now is going for the big steps, Social campaigns, PR (Which stands for both
“Public relations” and “Press release”), Improving your creative design, building your
messaging, and creating a brand book.

We’re here to help you boost awareness, credibility, authoritativeness, and trustworthiness and to
get your brand recognized.

Book a free consultation meeting, and let’s understand your industry, your ecosystem, and what
kind of strategy is best for you.